For the Tito’s DIY January Kit, I elevated the product photography to mirror the imaculate vibe of the viral Martha Stewart campaign. While the spots humorously showed Tito’s being used to spice up tomato sauce or deodorize boots, my work focused on making the actual DIY attachments look premium and polished through precise color correction. These limited-edition kits were a fun way to keep the brand relevant during "Dry January," with all net proceeds benefiting nonprofits.

Creatives: Lillian O'Connor & Brett Simone

Photographer: Ethan Hickerson

Retoucher: Justin Herb