McDonald’s Retouching

For this project, I retouched and optimized a library of over 200 menu items for use across all digital and print platforms. Beyond compositing and balancing color for brand consistency, the core of the workflow was building a "size-relative" system. By utilizing a standardized 5000 by 5000 pixel canvas, I ensured that every asset — from a medium fry to the triple cheeseburger — maintained its correct physical scale relative to the rest of the menu, allowing for perfectly scaled deployment across any channel.

Studio Manager: Scott Doane

Creatives: Mick Shay & Kristie Reece

Retoucher: Justin Herb