As a Production Artist for the Pepsi Super Bowl XLVIII "domination" takeover, I contributed to the technical execution of a massive 400+ deliverable print campaign. Working within a high-speed production environment, I adapted creative assets for a vast range of unique specs across New York City’s most high-traffic hubs, including Times Square, Grand Central, and Penn Station. My focus was on ensuring brand consistency across diverse substrates—from large-scale billboards and bus wraps to digital taxi tops and subway graphics—ensuring every file was pixel-perfect and ready for the world’s biggest stage.