Germany
France
Italy
Chromebook Adaptations
For this Chromebook campaign, I managed the technical transcreation of UI assets for 10 international markets, including Germany, France, and Italy. This required adjusting layouts to accommodate varying text lengths and character sets, ensuring the UI remained balanced before handing the files off to the animation team for final motion.
Creative: Matthew Warren & Ethan Pestaño
Technical Designers: Justin Herb & Sarah Yalaju
Animators: Ben Laymen, Jason Quarles & Taylor Moore
From Illustrator to Animation
Phase 1: Asset Preparation: I took the master U.S. Illustrator files and audited every text layer, ensuring naming conventions were consistent for the animation pipeline.
Phase 2: Market Adaptation: For markets like Norway, where words are significantly longer, I recalculated button widths and text tracking to keep the UI from breaking.
Phase 3: Localization Hand-off: I delivered a massive library of market-specific assets, organized so that the motion team could swap layers instantly without re-keyframing the animation.