The "Cran-Tendy" is a playful brand tribute to a viral pop-culture moment following the Kansas City Chiefs' Super Bowl LVIII victory. The cocktail serves as an ode to Taylor Swift’s celebrated night of victory with Travis Kelce, where the pair famously toasted the win with chicken tenders and cranberry vodkas until 5:00 AM. By leaning into this relatable "after-party" pairing, the campaign turned a high-profile celebrity highlight into an engaging, relevant moment for Tito's social audience.

Beyond the cultural concept, I was responsible for the technical "glow up" of the campaign assets to ensure they met the brand’s premium standards. My work focused on precisely color correcting the tonal range of the images, shifting the overall hue toward a vibrant "Chiefs Red" to reinforce the thematic connection to the Super Bowl. I also refined the exposure and performed detailed cleanup to remove sensor dust and surface blemishes. Crucially, I meticulously cloned out all NFL branding from the football and surrounding assets; this allowed the creative to remain legally "NFL-agnostic" while still clearly communicating the Super Bowl context to Tito’s social audience.

Creative: Mindi Price

Photographer: Shannon Lowe

Retoucher: Justin Herb