For this high-volume commercial initiative, I managed the end-to-end post-production pipeline to deliver over 50 localized primary assets celebrating Tito’s signature regional cocktails.

Rather than relying on simple cosmetic image optimization, the core structural hurdle centered on precise multi-plate compositing. These final images were beautifully rolled out nationwide as featured artwork on a massive collection of hyper-local cocktail recipe cards.

Creatives: Tanner McColl, Matt Terrell & Kaitlin Isham

Photographer: Ethan Hickerson

Retoucher: Justin Herb